Evaluating Marketing Strategy and Recommendations

 

Assessment Description

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Task

The final stage of the marketing audit requires you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation.

NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one.

Incorporating theoretical concepts into your discussion from chapters 7-14 and with the use of other theoretical sources and secondary research, please discuss the following:

  1. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. As part of your application be sure to explain and evaluate all of the 8p's of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical
    evidence).
  2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8p's and illustrate how contemporary issues may impact your organisation and its marketing strategy.

For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation to name a few.

More information on how to complete this assessment will be provided on Interact 2

Rationale

The aim of this assessment is for you to develop your ability to evaluate the marketing mix and to evaluate overall marketing strategies facing marketers. Further, this assissessment will help you develop your recommendation writing.

This assessment assesses the following learning outcomes:

* LO 4: be able to apply the marketing mix and aspects of branding and positioning to a specific
target market and be able to evaluate competitors' programs; and
* LO 5: be able to discover and evaluate how contemporary issues of environment, social media and
other technology, society and Corporate Social Responsibility (CSR) might affect marketing.


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