BUSI2131 Summative Assignment
Answer all three parts:
- To what extent does Haier’s current business model concur with Dunning & Lundan’s (2008:587) view that “the contemporary network MNE is best considered as a co-ordinator of a global system of value-added activities”?
- In what ways has Haier’s process of re-inventing itself since 1984 been reflected in significant revisions of the two pre-eminent academic internationalization paradigms in the International Business literature (i.e. the OLI Paradigm and the Uppsala Model)?
- Critically consider what other Multinational Business Enterprises (MBEs) might learn from the likes of Haier and Nespresso about developing the “relational” capabilities and skills, e.g. trust and commitment, that Vahlne & Johanson (2013:205) conclude they require “to build, develop, and co-ordinate value-creating multinational business network structures involving both internal and external actors.”
Each part carries equal weight.
Overall word limit: 2500 words