BSBMKG502 - Establish and adjust the marketing mix Activity-3

TASK 3 

 

 

BSBMKG502 - Establish and adjust the marketing mix

ASSESSMENT ACTIVITY 3 -

BSB51915 Diploma of Leadership and Management

 

ASSESSMENT ACTIVITY 3 COVER SHEET

Please ensure this form is fully completed prior to submitting.

This page should be on the front of your assessment and needs to be easily accessible.

 

Student Number:

 

Student Name:

 

Subject:

 

Course:

 

 

STUDENT DECLARATION

I hereby certify that:

  1. This assessment task is my own work based on my personal study/research and not the work of another student and/or source.
  2. I have acknowledged all material and sources used to prepare this assessment task.
  3. I have not plagiarised or copied any part of this assessment task from the work of any other student or source either.
  4. This assessment task has not previously been submitted.
  5. I am aware of the requirements set by my Trainer & Assessor.
  6. I have retained a copy of this assessment task for my own records.
  7. I have completed all my assessments, tasks & activities (on moodle®) successfully.

 

 

Student’s Signature: _______________________________  Date: _________________

 

Wentworth Institute RTO Code: 91178        November 2017 Version: 1.0

 

 

 

Student instructions

This assessment must be based on where you work (or have worked most recently).

This Assessment is designed to test the knowledge that you have acquired throughout the unit. Use the following tips to help you answer the questions:

Read each question carefully. Check with your trainer or assessor if you are not sure what the question is asking.

HINT: Use these questions as subheadings to create a business style report to answer your assessment

Your response to each question should aim to provide enough information to answer the question. In most cases, this can be done with just a few paragraphs. Don’t forget to refer to attachments under the heading (question) applicable, e.g. ‘See attached email’.

Important: Your assessment must contain this coversheet and your own coversheet (for your “report”)

Your answers & assessment submission must professional in style (Business), content and format. Maximum font size 11 points: Font Arial or Times New Roman; single spacing; clear paragraphswith appropriate punctuation, spellchecking and final submission will need to be proof-read. (i.e. few missing words or typo’s)

In particular:

- Use clear, non-discriminatory language

- Avoid the use of jargon

- Write clearly using plain English

- Consider your target audience

- Ensure that your responses meet the needs of the target audience (in this case your trainer or assessor).

All of your work must be original.

Performance Evidence

Evidence of the ability to:

  • use leadership techniques and strategies to facilitate team cohesion and work outcomes including:
  • encouraging and fostering shared understanding of purpose, roles and responsibilities
  • identifying and resolving problems
  • providing feedback to encourage, value and reward others
  • modelling desired behaviour and practices
  • develop policies and procedures to ensure team members take responsibility for own work and assist others to undertake required roles and responsibilities
  • establish processes to address issues and resolve performance issues
  • support team to meet expected performance outcomes including providing formal and informal learning opportunities as needed
  • develop performance plans with key performance indicators (KPIs), outputs and goals for individuals or the team which incorporate input from stakeholders
  • communicate effectively with a range of stakeholders about team performance plans and team performance
  • facilitate two-way flow of information between team and management relevant to team performance
  • evaluate and take necessary corrective action regarding unresolved issues, concerns and problems raised by internal or external stakeholders.

 

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain how group dynamics can support or hinder team performance
  • outline strategies that can support team cohesion, participation and performance
  • explain strategies for gaining consensus
  • explain issue resolution strategies.

 

 

Marking and Criteria guide:  

 

Assessor and student must read this carefully before assessment. 

 

A 75% demonstrated competence in the answers is the benchmark only and students & assessors must note that professionally critical aspects/concepts must be included (e.g. two (2) meetings, two (2) role plays, performance action plan and written report).

 

All parts (criteria) in the marking guide must be completed successfully for the student to achieve competence in this unit

 

EDUCATOR to complete 

 

Observation/assessment 

Satisfactory/not Satisfactory 

Comments

Pre-assessment work completed

All assessments, tasks & activities (on moodle®) successfully

 

 

ACTIVITY3 – Marketing Plan Analysis

Question 1 table completed

 

 

Question 2 table completed

 

 

Question 3 table completed

 

 

 

 

Practical Checklist 

 

Assessor to complete:(circle) 

 

Did you observe the student?YesNo 

  

Further comments required 

 

Assessor Comments 

 

________________________________________________________________ 

________________________________________________________________ 

________________________________________________________________ 

________________________________________________________________ 

 

 

Resubmission required? Yes_________ No___________ 

 

Date resubmission must be handed in:  ________________________ 

 

Assessor’s name and signature:  _______________________________ 

 

Date:  _________________________ 

 

 

Activity 3 –Marketing Plan Analysis

 

 

Question 1 SCENARIO:

You are the marketing manager and your job is to help clients segment the market and understand who they are targeting and why. Use hypothetical data to complete the table for a client who is about to launch a new credit card service tailored to businesses and everyday customers.

 

Variable

Segment 1 -

BusinessES

Segment 2 –

EVERYDAY CUSTOMERS

Demographics  /Region

 

 
Age and generational analysis

  
Income / Financial

 

  
Values

 

  
Personality

 

  
Benefits sought

 

  
Purchasing behaviour patterns / usage rate

  
Loyalty status

 

  
Where products or services are consumed

  
Size of segment

 

  
Estimated growth rate

 

   

 

Research an industry, a company and a product/service.

The Industry

Hospitality

The Company

Mc Donald’s

The Product or Service

Fast food

 

Question 2 Conduct market research and analysis

Customer type

 

 

Market Size

 

 
Market Trends

 

 
Competition

 

 
Market Share and Sales

 

 

 

Question 3 - Marketing Plan Template

MARKETING PLAN

 

EXECUTIVE SUMMARY

 

 

SITUATION ANALYSIS

 

 

SWOT ANALYSIS

 

 

OBJECTIVES

 

 
TARGETING STRATEGIES

 

 

 

TACTICS – ACTIONS

 

 

 

FINANCIAL SCHEDULES

 

 
TIMETABLE

 

 

 

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