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Marketing Management Assignment Help

Marketing management is a major component of business control that reflects the practical applications of marketing principles and techniques. It further controls marketing resources and activities of business concern. In simple word marketing can be understood as a managerial and social process using which the organizations and individuals attain satisfaction for their needs by creating and exchanging value among others. Marketing is purely concerned with customers. The marketing process is divided into four different steps:

Identification of the needs of the customers
Creation of a customer oriented product that can be sold in the market
To build and maintain relationships with potential customers.
Gather the benefits from a developed customer relationship base

The marketing division of every organization focuses on the creation of a new market along with maintaining the satisfaction level of old customers. The forces of Globalization have led the firms to promote and market their products in the foreign as well as the home countries, making the strategies of international marketing highly considerable that makes it an integral part of the marketing strategy of a firm.

Sales Promotion in the process of marketing Management: Sales promotion is known to be the most crucial aspect of the promotional mix. A product will be considered useless if it cannot be sold in the market. In order to sell a product it is important to make the customers aware about the product. In the way of making the customers aware about the product, sales promotion can be an important tool used to promote a product. Marketing, communication, media as well as the non Media marketing communication are engaged for predetermination and for the stimulation of the market. Several communications activities are used for Sales and promotion that attempts to provide rewards or incentives to consumers, wholesalers, retailers, or other customers of the organization so as to increase immediate sales. These types of efforts may help to improve the product interest, trial, or purchase.

Various methods are used to promote or stimulate sales promotion. For examples coupons provided by the company, free samples, premiums, point-of-purchase (POP) discounts, contests, rebates, and survey. If a company wants to attract customers and to retain the current customers than making use of the sales promotion tool is requisite. This tool, if used properly, it can be proved to be a very effective tool that can help in the instances of tough competition, counteracting and exploiting the opportunities that are revealed by the market research. The main motive of the sales promotion assessment is to help students understand the various activities that eventually contribute in increasing the sales of the company.

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Market Analysis assignment help (SWOT analysis & PESTE analysis)
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Help With Marketing Orientation
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Customer Relationship Management (CRM) Assignment help
Marketing Management Assignment Help

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